51³ÉÈËÁÔÆæ

When Republican presidential candidate Mitt Romney gained more than 100,000 Twitter followers over a single weekend, many in the social media world did a double take. Devin Gaffney ’10, a master's candidate at the Oxford Internet Institute and founder of , did a full-blown statistical analysis. The surprising results of his study can be found in a recent article he co-authored in The Atlantic.

Devin Gaffney ’10 spoke with both The Boston Globe and WBUR's Here and Now about his cutting-edge research on "viral cascades", a term used to describe “the phenomenon of content spreading quickly and widely through a human social network via its digital shadows".