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Course Description

Summary

The everyday choices we make as citizens and consumers directly impact human and environmental health. From the food we eat to the clothing we wear, each choice has upstream and downstream impacts. The more global our society becomes, the more challenging it is to understand the impacts of our choices and to make informed decisions. This three-week module will explore social marketing as a powerful tool for raising public awareness, changing public behavior and catalyzing social movements. Participants will have the opportunity to research an issue of interest as individuals or as teams and to develop a social marketing campaign employing a wide range of media. All writers, actors, dancers, filmmakers, photographers, social scientists, activists and upstarts welcome. This module will be held Monday, November 18 - Monday, December 9. Class will not be held on Thursday, November 28 due to Thanksgiving break.