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Bennington Students Sundance Bound with Augmented Reality Tale

This winter, a group of Bennington collaborators led by Asad J. Malik 鈥19 of are headed to with a pioneering project poised to test the waters of a new storytelling medium. Their project is also the only New Frontiers submission helmed by undergraduates.

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, an Augmented Reality (AR) experience, invites viewers into a child鈥檚 bedroom for a nightmarish fairytale. While its creators are tight-lipped about the twists and turns contained within the twelve-minute experience, they are clear that the project itself is among the first of its kind.

Indeed, the creation of A Jester鈥檚 Tale may signal a new era of AR storytelling, expanding the medium鈥檚 use beyond games like Pok茅mon GO to provide full, immersive fictional narratives.

鈥淚 want people to see this as the moment when they realize that AR is the new way to tell stories,鈥 said Malik. 鈥淵ou will see characters who live in space with you and who engage or change that space. It鈥檚 going to be more than just short pieces of content.鈥

Sundance will be the premiere of A Jester鈥檚 Tale, and the experience will operate on a gadget called . Though Magic Leap will have their own content at Sundance, 1RIC is the only third-party production company that will also be showing work using that device.

鈥淲orking with this brand-new, cutting-edge technology has been interesting because it is uncharted territory,鈥 said Sound Designer and Programmer Jack Daniel Gerrard 鈥18. 鈥淲hen we encounter problems, there is no precedent to rely upon, so we are simultaneously making the project and creating the infrastructure it鈥檚 built upon.鈥

Malik has been working with AR for the past three years, exploring the medium鈥檚 intersection of art and technology through projects like Terminal 3, which premiered in this year鈥檚 Tribeca Film Festival Storyscapes lineup.

鈥淚 anticipated that a lot of Terminal 3鈥檚 elements of context and presence would be effective, but the project鈥檚 success enabled us to see how much of an effect they had on people,鈥 said Malik. 鈥淲ith A Jester鈥檚 Tale, we wanted to take the next step to see how far we could go, taking AR from a nonfiction to a fiction setting. We formed a bigger team, raised more money, and came up with this relatively elaborate project.鈥

Many of Malik鈥檚 Terminal 3 collaborators, including Gerrard, Casting Director Viva Wittman 鈥18, and Lead Writer Philipp Schaeffer, have returned for A Jester鈥檚 Tale.

鈥淪ince we have all been working together for over a year, the scope of what we are able take on is much greater,鈥 said Gerrard. 鈥淓ven as we experiment with new technologies, we have been able to hone our workflow this time around.鈥  

鈥淎sad creates a collaborative environment,鈥 said Phoebe VanDusen 鈥19, who contributes voice acting to A Jester鈥檚 Tale. 鈥淚t鈥檚 rare to have a professional project that鈥檚 helmed by all young people, and it鈥檚 empowering to feel like you can give insight and have your voice matter in the discussion.鈥

The variety of backgrounds and disciplines represented on the team, said VanDusen, contributes to the project鈥檚 strength.

鈥淲e have a lot of different voices in the room, and Asad values all of them,鈥 said VanDusen.

A Jester鈥檚 Tale is also an experiment to discover what types of stories can best be expressed through AR.

鈥淭here鈥檚 something very Bennington about the piece in terms of bringing a lot of fields in conversation with one another,鈥 said Mariana Irazu 鈥19, who serves as the in-house producer for 1RIC. 鈥淭here are a lot of art forms utilized in A Jester鈥檚 Tale, from visual storytelling to the oral tradition of bedtime stories.鈥

Irazu also acknowledges that the differences between AR and film can be difficult for those who haven鈥檛 experienced AR to grasp.

鈥淚magine if I take a video of a book flipping pages,鈥 said Irazu. 鈥淭he fact that you see the pages on a screen doesn鈥檛 make them more interesting than if you had the book in your hand. New mediums, when they are doing the exact same thing as their precursors, aren鈥檛 exciting. But AR, when used correctly, offers a perspective that becomes interesting in intimate ways.鈥

鈥淎n AR experience is entirely immersive,鈥 said VanDusen. 鈥淲hereas we watch films with empathy, but we do so passively. As a voice actor, tonality affects every emotion to either draw viewers further in or push them away. So the challenge for AR is to make sure the viewer can feel connected and immersed.鈥

鈥淪imulation is advertised as the 鈥榰ltimate medium,鈥 the end of new mediums, because it can encompass everything. I think that rings true in many ways,鈥 said Malik. 鈥淎R is interesting because it combines that limitless palette with the limitations of physical reality.鈥

The marriage between potential limitlessness of the form and artistically shaped content can together make AR a powerful storytelling platform.

The viewer鈥檚 active role within an AR experience is a key difference from film and one that Malik and his team consider seriously. While some companies enjoy the autonomy viewers can exercise within these experiences, Malik is equally as interested in the agency created characters retain within their worlds.

鈥淚f viewers have control over characters, then that destroys any power the character has in the space to do things to inform you and tell you a story,鈥 said Malik. 鈥淎gency is a big question in immersive mediums: to what extent do you give agency to the viewer? In our work, we try to allow a viewer agency in situations while granting the artist agency on a macro level, so we maintain a narrative arc while still making viewers feel responsible for it.鈥  

Since AR is a newer medium, its innovators are still working to perfect the form鈥檚 distinct perspective.

鈥淲e often say that we鈥檙e inventing how AR becomes experience, because there haven鈥檛 been many before,鈥 said Irazu. 鈥淪o any position we take sets a precedent and establishes a pattern, which is an exciting thing to be doing your senior year of college!鈥

By Natalie Redmond, Associate Writer

 

A Jester's Tale


RYOT Presents a 1RIC Production

Executive Produced by Bryn Mooser '01, Hayley Pappas, Matt Ippolito
Produced by Jake Sally, Ela Topcuoglu, Mariana Irazu '19, Jack Daniel Gerrard '18

Starring Aiden Torres, Jovanna Vidal & Phoebe Vandusen '19

Sound by Jack Daniel Gerrard '18
Academic Advising by Lars Laichter
Casting by Viva Wittman '18

Lead Animation Studio: Novelab

Written by Philipp Schaeffer & Asad J. Malik '19
Directed by Asad J. Malik '19